The Rise of the Culture of Availability

Behind the catch phrases of social media and that never ending list of strange sounding websites there is a human need to connect. These technologies are enabling us to create a shared narrative. To create our identity out there on the internet with words and pictures. This identity is becoming just as valid and possibly more engaging than the "brick and mortar" existence of our everyday lives.

Constant connection through smartphones and other mobile technologies creates what Gleeson dubs, "the rise of the culture of availability" and with this an obligation for us to be available. How we choose to prioritize the demands of our "ever-connected" culture remains to be negotiated as our attention is pulled in various directions at any given time.

The opportunity to create and share is there. Create and share great things. And please do not text and drive.