Focus On Your Facebook Profile Picture

We know it seems like of late we have focused a lot on business Facebook pages. A couple of weeks ago we talked about putting some finishing touches on your business page. Then we shared the evolution of Webconsuls' Facebook cover photo. But here's the catch: Like we said before, it seems Facebook is never finished and always evolving.  So today let's talk about your business profile picture.

On April 18, 2012, Facebook page managers received the following message in their weekly Facebook page update.

"On April 26, we will be updating the size of the profile picture on all Pages. We are letting you know about this small change in advance so that you can update your profile picture on April 26. The new profile picture will be 160 x 160 pixels and will sit at 23 pixels from the left and 210 pixels from the top of the Page."

A number of articles have been written about this update. The best and most clearly written with great visualizations is Facebook to Increase Profile Picture Size for Pages. Take the time to read this article. Want to see a variety of Facebook pages? Visit Facebook's Discover Pages page.

Here are a few hints to consider when you are updating your profile picture:

1. It does not need to be a picture of just your logo. Many logos are horizontal and do not fit neatly into a square.  For example, Coca-Cola has a horizontal logo, but their profile picture is of a Coke bottle which sends a complete message. 
2. If your profile picture is not sized correctly it will be blurry. You know you have seen many business pages with blurry profile pictures. Just last week we helped our client Clear View Business Solutions update their profile picture. 
3. You can opt to incorporate your "logo" in your cover photo and have your profile picture feature a product, people or a tagline/written message. 
4. If you are struggling with your logo, reach out to your web design company or a friend. Try to have different sizes and shapes for your logo. Remember your Facebook page could be your first and last impression!

Here you can see the latest version of our Facebook page. Notice the Profile Picture got slightly larger in the past couple of days.  Remember you can click on the image to make it larger.

Hope you will leave a comment and let us know what is your favorite business Facebook page.